| 학력 |
- Ph.D. in Marketing Communication, University of Alabama, 2007.
- M.A. in Mass Communication, Korea University, 2001.
- B.A. in Philosophy, Soongsil University, 1998.
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| 주요 경력 |
학내 경력
- The Vice President of International Affair 2017-2018.
- Chief of Global Trade Experts Incubating Program (Current)
학외 경력
- Editorial Board at Journal of Marketing Management Association. (Current).
- Borad Member at Korean Strategy Marketing Association (Current).
- Board Member at Korean Advertising & PR Association.
- Board Member at Korean Adevertising Association.
- Advisory Committee Member at NANUM Inc.
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| 주요 연구업적 |
- Cho, Seungho (2020). Business Ethics in Marketing Communication. International Journal of Entrepreneurship, 24(1).
- Liu, Chen., & Cho, Seungho (2020). A Study on the Direct Purchase Intention of Korean and Chinese College Students in Clothing Web-site. Journal of Product Research, 38(4).
- Kim, Hyun-Jin., & Cho, Seungho (2019). The Effect of Korean and Chinese Consumers’ Expectancy Disconfirmation in Restaurants on Complaning Behavior: The Moderating Effect of Neuroticism. Journal of Product Research, 37(5).
- Zou, Xiaopeng., & Cho, Seungho (2019). The Effect of Social Commerce Service Quality on Consume’s Satisfaction and Reliability of Social Commerce Between Korean and China. Journal of Distribution and Management Research, 22(3).
- Kim, Jing-shu & Cho, Seungho (2019). The Effect of CSR Authenticity on Company’s Donation Activity Period and Donation Amount. Journal of Product Reserach, 37(2)
- Jirl Podhirna., & Cho, Seungho (2019). Impact of the Culture on the Ethical Decision Making in Business: The Comparative Study between Korean and Czech Residents. Journal of Distribution & Management Research, 22(2).
- Cho, Seungho., & Shim, Eun-Jung (2018). The Effect of Responsibility and Empathetic Message on a Consumer’s Forgiveness for the Service Failure. Journal of Distribution and Management Research, 21(3).
- Cho, Seungho (2018). The Effect of Identification Framing as Crisis Response Strategy. Korean Contents Association Quarterly, 18(1).
- Che, Huishan., & Cho, Seungho (2017). A Comparative Study on Consumer Happiness Level in Experienced Consumption and Substance Consumption: Focused on Korean and Chinese Students. Journal of Product Research, 35(6).
- Kim, Hyun-Jin., & Cho, Seungho (2017). The Effect of Trust and Authenticity on a Consumer’s Complaining Behavior and Repurchase Intention in a Discount Department Store. Journal of Product Research, 35(2).
- Cho, Seungho., & Shim, EunJung (2017). Exploring Factors Influencing Lottery Purchasing. Information, An International Interdisciplinary Journal, 20.
- Cho, Seungho (2017). The Research on Adolescents’ Ethical Decision on Unethical Viral Marketing through Social Network Service. Korean Cotents Association Quarterly, 17(3).
- Cho, Seungho., & Hong, Sookyong (2016). Journalists’ Evaluation of the South Korean Governments Crisis Management in the Cheonan Incident. Journal of Contingencies and Crisis Management. 24.
- Hong, Sook-Yeong., & Cho. Seungho (2016). Technology of Creativity Improvement Using Storytelling in College Education. Information, An International Interdisciplinary Journal, 19.
- Hong, Sook-Yeong., & Cho, Seungho (2016). The Effect of Brand Storytelling Based on the Subject of Story. Korean Contents Association Quarterly.
- Ma, SiFan., & Cho, Seungho (Forthcoming, 2016). The Effect of Advertising’s Interactivity on Korean and Chinese Consumer Attitude toward Advertising. Korean Contents Association Quarterly.
- Park, Se-June., & Cho, Seungho (2015). The Influence of Instagram’s Post Information Attributes on Acceptable Intentions and Word of Mouth Effect: Focusing on College Student in South Korea and the United States. Journal of Digital Convergence, 13(9), 115-128.
- Cho, Seungho., & Hur, Junsoo (2015). Intercultural Difference in Perception of the Tiger Woods Scandal: A Comparative Study between South Korea and United States. Korean Review of Crisis & Emergency Management, 11(9), 197-215.
- Cho, Seungho (2015). The Study of Consumer’s Perception toward Authenticity of Corporate Social Responsibility (CSR) after a Multinational Company’s Crisis. Korean Review of Crisis & Emergency Management, 11(4), 169-183.
- Zhao, Ming-Yue., & Cho, Seungho (2014). Examining Psychological Factors Influencing Purchase Intention of Smart Phone in Korean and Chinese Adolescents. Journal of Digital Convergence, 12(11), 71-79.
- Cho, Seungho., & Cho, Sanghoon (2014). A Cross-Cultural Study of the Product Opinion Leaders’ Communication Activity on Facebook. Journal of Digital Convergence, 12(8), 67-76.
- Cho, Seungho., & Cho, Sang-Hoon., (2013). The Study on the Communication Pattern of Influential Opinion Leaders for Effective Viral Marketing at Facebook. The Journal of Digital Policy & Management, 11(5).
- Cho, Seungho., (2013). Interaction between Personality Characteristics and Mood States in Media Content Selection. International Journal of Advancement in Computing Technology(IJACT), 5(12).
- Cho, Seungho., & Jin, Jingshu., (2013). The Regionalization of Television Programs in East Asia: Korean TV Program. International Journal of Digitial Technology and its Applications(JDCTA), 7(12).
- Cho, Seungho., & Hong, Sook-Yeong., (2013). How does a Social Issue Moderates Diffusion of Innovation: A Case of Pod casting with Naneum Gomsuda in Korea. International Journal of Advancements in Computing Technology, 5(12).
- Hong, Sook-Yeong., Cho, Seungho., (2013). Explore to Use of Pod cast through Theory of Planned Behavior: The Case of Korean Pod casting Users. The Society of Digital Policy and Management, 11(2).
- Cho, Seungho., (2013). United States Forces Korea's (USFK) Crisis Communication Strategies and Crisis Responses: The Case of Two Korean School Girls' Death. International Journal of Contents, 9(1).
- Cho, Seungho., & Cho, Sang-Hoon., (2012). Analyzing Korean TV Commercials during Prime Time based on Cultural Background. The Society of Digital Policy and Management, 10(10).
- Cho, Seungho., & Cho, Sang-Hoon., (2012). The Effect of Situational Perceptions and Anger on a Consumer's Communication Activeness. The Society of Digital Policy and Management, 10(9).
- Cho, Seungho., Hong, Sook-Kyung., (2012). CEO's Twitter Message and Image: Exploring CEO's Twitter Message and Followers. The Society of Digital Policy & Management.
- Cho, Seungho., & Kim, Yong-Chan., (2012). Corporate Social Responsibility as a Halo Effect in Issue Management: Public Response Negative News about Pro-social Local Private Companies. Asian Journal of Communication
- Cho, Seungho., Hong, Sook-Kyung., & Jo, Jung-Yul., (2011). The Effect of Individual Political Position on Evaluation on Government’s Crisis Management: The Case of Cheonan Ship Disaster. Korean Review of Crisis&Emergency Management.
- Cho, Seungho., & Jo, Jung-Yul., (2011). Consumer Activism in the Internet Web site Explained by Integrating Theory of Planned Behavior and Anger. Journal of Korean Contents.
- Hong, Sook-Yeong &Cho, Seungho., (2011). Exploring Political Figures’ Image Through Microblogging: Analyzing Twitter Messages of Political Figures. The Society of Digital Policy &Management, 9(3), 95-104.
- Cho, Seungho., (2011). Moral Judgment and Blame in Crisis Management. Crisis &Emergency Management: Theory &Praxis, 7(2), 209-222.
- Cho, Seungho., & Lim, Jun-Sang., (2011). The Effect of Human Interest Framing in Cause Related Marketing (CRM) on a Consumer’s Purchase Intention Mediated by Negative Emotions and Empathy. The Korean Journal of Advertising &Public Relations, 13(2), 254-277.
- Cho, Seungho., (2011). The Influence of Social Identification and Persistent Communication Activities on Interpersonal Trust in the Virtual Community. The Society of Digital Policy &Management, 9(2), 65-77.
- An, S., Gower, K., &Cho, Seungho., (2011). Level of Crisis Responsibility and Crisis Response Strategies for Media. Journal of Communication Management. (Forthcoming).
- An, S., Park., D., Cho, Seungho., &Berger, B (2010). A Cross-Cultural Study of Effective Organizational Crisis Response Strategy in the U.S. and South Korea. International Journal of Strategic Communication, 4(4), 225-243.
- Cho, Seungho., & Chung, Jee Young., (2009). We Want Our MTV: Glocalisation in China, Korea, and Japan. Critical Art: A journal of south-north cultural and media studies, 23(3), 321-341.
- Cho, Seungho., Gooman, M., Oppenheimer, B., Codling, j., &Robinson, T. (2009). Image of Women in STEM Fields. Journal of Science Communication, 8(3), 1-5.
- Woo, Chan Wan., An, Seon-Kyoung., & Cho, Seungho (2008). Sports Public Relations in Message Boards on Major League Baseball Website. Public Relations Review, 34(2), 169-175.
- Cho, Seungho., (2007). Effects of Motivations and Gender on Adolescents' Self-Disclosure in Online Chatting. Cyber Psychology &Behavior, 10(3). 339-345.
- Cho, Seungho., &Gower, Karla (2006). The Effect of Framing on Public’s Perception of Crisis: Human Interest Frame Effect on Attributions to Responsibility and Blame. Public Relations Review, 32(4). 420-422.
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| 수상내역 |
- Best Research Award at Soongsil University, 2017
- Best Teacher Award at Soongsil University, 2016
- The Honor of Minister from Ministry of Trade Industry and Energy, 2014.
- Top Paper Award, Effect of Brand Image on Consumer Evaluation. Presented at IALBSS conference in Orlando, Nov 2009.
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| 저서·역서 |
- Hong, Sook-Yeong & Cho, Seungho (2017). Storytelling Marketing: Theories & Practices. PY Book.
- Cho, Seungho & Others (2015). Policy Public Relations toward Foreign Governments and Organizations. In Policy Public Relations. Communications Books: SL.
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